Summary

The Credit Union Movement has always been powered by compelling stories — but those stories doesn’t write themselves. They are built through the collective efforts of credit unions working together to strengthen public understanding of who we are and why we matter.

Join GoWest and other Movement leaders for an engaging conversation about how the credit union narrative has evolved, what consumers think about credit unions today, and where our story needs to go next. Attendees will learn about messages that resonate, where perception gaps remain, and how credit unions can better connect their purpose to the needs of key audiences.

Through discussion, data, and practical examples, we’ll examine how strategic messaging, research-driven insights, and industry collaboration can help credit unions move beyond awareness to lasting relevance, trust, and influence. You’ll leave with a deeper understanding of how you and your credit union can help shape the future of the Movement’s story.

Key Takeaways

• Identify messaging strategies that can strengthen relevance, trust, and engagement
• Understand how collaboration across the Movement can amplify the credit union story and increase collective impact
• Explore emerging research and message-testing insights about consumer perceptions of credit unions

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Event Date / Time

October 9^th from 1:30 pm — 2:30 pm

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Location