Tucson Federal Credit Union Invests in Youth, Families, and Community Through RAMS Youth Football and Cheer Partnership

Tucson Federal Credit Union celebrated a new partnership with Southwest Tucson RAMS youth football and cheer program at a season kickoff pep rally, reinforcing its commitment to investing in the well-being of the Tucson community.

Meet Piper: This Year’s CU4Kids Champion Child

This year, attendees will have the opportunity to meet Piper, the 2026 Champion Child, and hear their family's remarkable story during the Moonlight & Miracles CU4Kids Benefit Auction on Thursday, Oct. 8 in Denver.

MAXX 2026 Agenda Is Live: Explore What’s Ahead

Built with today’s credit union opportunities and challenges in mind, the MAXX agenda delivers a mix of thought-provoking mainstage presentations, practical breakout sessions, interactive discussions, and ideas attendees can take straight back to their organizations.

New MAXX Badge Opens the Door for Young Professionals

GoWest is offering a special, one-day Young Professional Badge for credit union professionals under 40. This discounted registration option gives emerging leaders the chance to experience MAXX firsthand.

Changing Lives, Strengthening Communities: GoWest Awards 2026 Community Impact Finalists

The Community Impact award honors a credit union that has embraced social responsibility through lending programs, charitable giving, multicultural services, or other initiatives that improve financial well-being in the communities they serve.

Colorado Credit Union Honored With Regional Housing Champion Award from FHLBank Topeka

Colorado Credit Union received the Colorado Regional Housing Champion Award at FHLBank Topeka’s regional meeting on Aug. 10.

Your MAXX Adventure Starts in the GoWest Solutions Marketplace

More than 175 exhibitors and sponsors will come together at the MAXX 2026 GoWest Solutions Marketplace, creating a dynamic hub where credit union professionals can explore what’s next.

From Sponsorship to Experience: How WECU Turned a County Fair Presence into a Financial Education Adventure

WECU's Money Adventure, a four-day interactive experience at the 2026 Skagit County Fair in Washington, combined financial education, community giving, and brand engagement into one kid-focused activation.

Idaho Credit Unions Launch New No-Down-Payment Mortgage Program for First-Time Homebuyers

A new collaborative effort to expand homeownership opportunities across East Idaho officially launched, bringing together four credit unions, the GoWest Foundation, housing and community leaders, and elected officials to celebrate the launch of East Idaho Welcome Home.

Putting Employees at the Heart of Success: GoWest Awards 2026 Employee Experience Finalists

The Employee experience award celebrates credit unions that are building strong internal cultures through intentional professional development, supportive environments, and meaningful career growth opportunities.

Bridging the Gap This Back-to-School Season: Westerra Credit Union Unveils Educator-Focused Initiatives

Broadening its commitment to educators, Westerra Credit Union has designed a series of products and initiatives for teachers based on educator-identified needs.

Western Credit Union Management School’s 2026 Graduates Poised to Make a Lasting Impact

The “Psi” class of 2026 had 137 graduates, including 49 from the GoWest region, who took part in the three-year program that is designed to transform students into passionate, strategic credit union leaders through rigorous collegiate-level head and heart education.

Learning Opportunities in September to Build Your Expertise in Compliance, Advocacy, and Community Impact

From BSA compliance and advocacy to community development, September brings valuable opportunities to learn, connect, and lead.

You Have Personalized Your Outreach. You Have Seen the Results. You Are Not Done.

Segmented campaigns are built to reach the right person. Most institutions have never asked what happens when that person gets to the website.

Tucson Federal Credit Union Brings Financial Education to University of Arizona Summer Campers

Tucson Federal Credit Union partnered with the University of Arizona’s Department of Campus Recreation this summer to bring age-appropriate financial education to campers enrolled in the university’s “A” Camp program.

BECU and SAFE Credit Union Receive Regulatory Approval for Proposed Combination

BECU and SAFE Credit Union announced on Aug. 4 that the National Credit Union Administration (NCUA), Washington State Department of Financial Institutions (DFI), and California Department of Financial Protection and Innovation (DFPI) have granted regulatory approval to advance the proposed combination of the two credit unions.

Unitus Community Credit Union Awards $27,000 in Scholarships to Students

Unitus Community Credit Union has awarded $27,000 in scholarships to nine outstanding students pursuing higher education goals.

Elevations Credit Union Names Deron Streitenberger as its Chief Information Officer

Bringing decades of leadership experience in technology, operations, cybersecurity, and digital transformation to the organization, Deron Streitenberger has been appointed Chief Information Officer at Elevations Credit Union.

Matthew Figueroa Joins Sound Credit Union as Executive Vice President, Chief Financial & Risk Officer

Matthew Figueroa joins Sound's executive leadership team with nearly 14 years of experience in the credit union and financial services industries.

Elevations Credit Union Promotes Veronica Riojas to Chief Retail Officer

Elevations Credit Union has promoted Veronica Riojas to Chief Retail Officer, where she will lead all retail functions, including branches, the contact center, digital banking, and wealth management.

Sonya Watkins Joins Credit Union West as Chief Retail Officer

As Chief Retail Officer, Sonya Watkins will help guide the organization's operations while advancing its commitment to employees, members, and the communities it serves.