MAXX Agenda
This year we have been working hard to gather the best of the best on industry-tailored topics you care about most. To ensure that MAXX is truly an experience for everyone in the credit union community, we will have over 70 speakers, 50+ content sessions, 120 booths at the Solutions Tradeshow, renowned keynotes, a CU4Kids charitable auction, the GoWest Awards Dinner and Gala, and tons of exciting new and interactive ways to engage with your peers throughout the six state GoWest region.
CPE Credits Are Available
GoWest Credit Union Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.”
Oct. 13 (DAY 1)
Hyatt
Columbia 3
Open to current committee members
OR Convention Center
Marketplace (A/A1)
Spirit of 77
500 NE Martin Luther King Jr Blvd
Portland, OR 97232
Hosted in collaboration with Portland Credit Unions and CU Communities, Pints with Purpose is a casual evening of connection and fun, all while raising funds for CU4Kids.
Oct. 14 (DAY 2)
OR Convention Center
Marketplace (A/A1)
OR Convention Center
Oregon Ballroom
OR Convention Center
Marketplace (A/A1)
Hyatt
Multnomah Room
SVP, Regional Grassroots & Political Programs/Legislative Affairs OR
GoWest Credit Union Association
OR Convention Center
C123-124
This 2-hour masterclass will explore the most pressing threats facing credit unions today. Attendees will gain actionable strategies to strengthen defenses, foster cross-functional collaboration, and build a culture of security that protects members and preserves trust.
Session qualifies for CPE Credit.
OR Convention Center
B113-116
This 2-hour masterclass is designed for leaders at every level — emerging, executive, and board — who need actionable insights to navigate the complex intersection of finance, regulation, and technology in 2025.
Session qualifies for CPE Credit.
OR Convention Center
A105-106
This interactive 2-hour masterclass, led by DDJ Myers, goes beyond theory to explore the practical practices that foster strategic acumen across your credit union, while also tying in the critical role of succession planning in sustaining that growth.
Session qualifies for CPE Credit.

OR Convention Center
Oregon Ballroom
Whether you’re shaping strategy, stewarding assets, or preparing your credit union for what’s next, this keynote offers timely insight from one of the most trusted voices in financial journalism.
Keynote

OR Convention Center
Marketplace (A/A1)
Metropolitan Tavern
1021 NE Grand Ave
Portland, OR 97232
Networking hour to connect with fellow YP Leads and engage with our program sponsors.
This event is exclusively for YP Leads.



Oct. 15 (DAY 3)
OR Convention Center
Marketplace (A/A1)
OR Convention Center
Oregon Ballroom
Get ready to be challenged, inspired, and reenergized as Lisa shares practical insights and a compelling vision for credit unions ready to break the mold and lead the future of financial well-being.
Keynote

OR Convention Center
B110-112
This session explores key trends including tariffs, embedded finance, EV lending, and outsourcing models, paired with fresh approaches to stay ahead.
Session qualifies for CPE Credit.

OR Convention Center
C120-122
Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.
Session qualifies for CPE Credit.
OR Convention Center
C123-124
This session moves beyond theory to showcase implementations that enhance rather than replace the human touch that differentiates credit unions.
Session qualifies for CPE Credit.

OR Convention Center
A105-106
This session explores five practical shifts to help managers lead through chaos to help create clarity, empathy, and confidence.
Session qualifies for CPE Credit.
OR Convention Center
B117-119
In a panel discussion during the session, credit union marketing leaders will share their credit unions’ journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.
Session qualifies for CPE Credit.
OR Convention Center
Marketplace (A/A1)
OR Convention Center
B110-112
Flipping the script offers an opportunity to not only reimagine your financial education and community engagement efforts but also to turn passive members into passionate brand ambassadors and credit union advocates.
Session qualifies for CPE Credit.
OR Convention Center
B113-116
Stay informed on the latest legal and regulatory developments impacting credit unions.
Session qualifies for CPE Credit.

OR Convention Center
C120-122
The lending industry is undergoing a fundamental transformation. While improved underwriting and fraud solutions have streamlined front-end processes, lending intelligence powered by generative AI represents the next wave of innovation.
Session qualifies for CPE Credit.

OR Convention Center
B117-119
This session offers a timely and insightful look at the economic forces and financial market dynamics currently shaping the credit union operating environment.
Session qualifies for CPE Credit.
OR Convention Center
A105-106
Whether you’re exploring AI for the first time or refining your digital member experience, this session will offer insights to help you move forward confidently, with a focus on control, trust, and tangible results.
Session qualifies for CPE Credit.

OR Convention Center
C123-124
This insightful session will delve into the rapidly evolving payments ecosystem and the crucial role of trust in today’s digital world.
Session qualifies for CPE Credit.

OR Convention Center
A105-106
This engaging session will highlight innovative approaches and successful initiatives that have empowered rural communities.
OR Convention Center
B117-119
This roundtable will explore the pivotal moment we’re in, the reputational opportunity facing us, and how to elevate your messaging beyond headlines to focus on what truly sets credit unions apart — their member-first mission and measurable community impact.
OR Convention Center
C123-124
Come ready to share your experiences, ask questions, and connect with others passionate about building inclusive, people-first workplaces across the credit union movement.
OR Convention Center
B110-112
Whether you’re updating an existing plan or starting from scratch, this roundtable offers a collaborative space to ask questions, share boardroom experiences, and leave with practical ideas you can bring back to your governance table.
OR Convention Center
B113-116
This session is designed to foster open dialogue, provide real-time insights, and create space for peer-to-peer learning around the most pressing regulatory challenges facing our industry.
OR Convention Center
A107-109
Come ready to share your experiences, ask questions, and connect with others passionate about building inclusive, people-first workplaces across the credit union movement.
Hyatt
Regency Foyer
Before the bidding begins at A Night of Wonder, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.

Hyatt
Regency Ballroom
Raise your paddle high as we bring the magic of the circus to life. Imagine an enchanting evening where carnival lights dance, ringmasters lead the show, and the spirit of giving takes center stage – all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!
Oct. 16 (DAY 4)
Hyatt
Multnomah Room
What if your smallest actions shaped the entire culture? In this TED Talk–style presentation, we’ll explore The Ripple Effect — a mindset rooted in awareness, intention, and everyday impact.
This is a separate ticketed item.
OR Convention Center
Oregon Ballroom
Whether you’re leading a team, shaping your credit union’s voice, or looking to connect more deeply with your members, Matthew will deliver practical storytelling tools and creative insights that you can use immediately.
Keynote
Storyteller | Author | Public Speaker

OR Convention Center
A107-109
This session, presented by WECU’s Chief Marketing Officer, offers a candid, real-time look at how one credit union is rethinking its youth strategy in response to Gen Z and Gen Alpha behaviors, shifting family dynamics, and evolving expectations.
OR Convention Center
B117-119
This session cuts through the noise to focus on 10 essential financial and ratio categories every credit union leader should understand, regardless of role, asset size, or market.
Session qualifies for CPE Credit.
OR Convention Center
C123-124
Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.
Session qualifies for CPE Credit.
Chief of Regulation and Supervision, CU Program
Oregon Department of Consumer and Business Services
OR Convention Center
A105-106
This session will delve into the ever-changing world of cybersecurity to help you understand the risks and where you should be investing.

OR Convention Center
A107-109
Join fellow CDFI credit unions for a collaborative lunch focused on emerging opportunities, strategy shifts, community impact, and bold ideas.
OR Convention Center
B113-116
This engaging session brings you behind the scenes with a panel of elected officials who will share how advocacy shapes their decisions, what communication tactics resonate most, and why grassroots involvement is critical.
SVP, Regional Grassroots & Political Programs/Legislative Affairs OR
GoWest Credit Union Association
OR Convention Center
C120-122
In this session, hear from leaders at OnPoint and INCIGHT as they share the story of their collaborative partnership, the evolution of OnPoint’s community workshop series, and how INCIGHT’s engagement has sparked awareness, innovation, and inclusive action across the organization.
OR Convention Center
C123-124
Join an inspiring session exploring how the Juntos Avanzamos Pacific Northwest Chapter is transforming meaningful connections into powerful collective action.
OR Convention Center
A105-106
During the workshop, participants will explore how to identify key roles, align succession with strategic goals, and create meaningful development plans for employees at all levels.



Hyatt
Regency Ballroom
GoWest Credit Union Association is proud to celebrate the professionals, volunteers, and credit unions that have made outstanding contributions to the development and growth of the Credit Union Movement.

CPE Credit Sessions
OR Convention Center
C123-124
This 2-hour masterclass will explore the most pressing threats facing credit unions today. Attendees will gain actionable strategies to strengthen defenses, foster cross-functional collaboration, and build a culture of security that protects members and preserves trust.
Session qualifies for CPE Credit.
OR Convention Center
B113-116
This 2-hour masterclass is designed for leaders at every level — emerging, executive, and board — who need actionable insights to navigate the complex intersection of finance, regulation, and technology in 2025.
Session qualifies for CPE Credit.
OR Convention Center
A105-106
This interactive 2-hour masterclass, led by DDJ Myers, goes beyond theory to explore the practical practices that foster strategic acumen across your credit union, while also tying in the critical role of succession planning in sustaining that growth.
Session qualifies for CPE Credit.

OR Convention Center
A105-106
This session explores five practical shifts to help managers lead through chaos to help create clarity, empathy, and confidence.
Session qualifies for CPE Credit.
OR Convention Center
C123-124
This session moves beyond theory to showcase implementations that enhance rather than replace the human touch that differentiates credit unions.
Session qualifies for CPE Credit.

OR Convention Center
C120-122
Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.
Session qualifies for CPE Credit.
OR Convention Center
B117-119
In a panel discussion during the session, credit union marketing leaders will share their credit unions’ journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.
Session qualifies for CPE Credit.
OR Convention Center
C120-122
The lending industry is undergoing a fundamental transformation. While improved underwriting and fraud solutions have streamlined front-end processes, lending intelligence powered by generative AI represents the next wave of innovation.
Session qualifies for CPE Credit.

OR Convention Center
C123-124
This insightful session will delve into the rapidly evolving payments ecosystem and the crucial role of trust in today’s digital world.
Session qualifies for CPE Credit.

OR Convention Center
A105-106
Whether you’re exploring AI for the first time or refining your digital member experience, this session will offer insights to help you move forward confidently, with a focus on control, trust, and tangible results.
Session qualifies for CPE Credit.

OR Convention Center
B117-119
This session offers a timely and insightful look at the economic forces and financial market dynamics currently shaping the credit union operating environment.
Session qualifies for CPE Credit.
OR Convention Center
B113-116
Stay informed on the latest legal and regulatory developments impacting credit unions.
Session qualifies for CPE Credit.

OR Convention Center
B110-112
Flipping the script offers an opportunity to not only reimagine your financial education and community engagement efforts but also to turn passive members into passionate brand ambassadors and credit union advocates.
Session qualifies for CPE Credit.
OR Convention Center
C123-124
Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.
Session qualifies for CPE Credit.
Chief of Regulation and Supervision, CU Program
Oregon Department of Consumer and Business Services
OR Convention Center
B117-119
This session cuts through the noise to focus on 10 essential financial and ratio categories every credit union leader should understand, regardless of role, asset size, or market.
Session qualifies for CPE Credit.