Credit Union:

Capital Educators Credit Union

Region:

Meridian, Idaho

Closing:

7/24/2026

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Job Description:

Essential Functions & Responsibilities:

Enterprise Growth & Marketing Strategy
• Develop and execute a comprehensive, enterprise marketing strategy aligned with CapEd’s Business Plan and Strategic Plan.
• Lead initiatives that support membership growth, product adoption and simplification, or relationship deepening and retention.
• Continuously recalibrate marketing strategy and resource allocation to align with evolving business priorities.

Member Experience & Journey Integration
• Design and lead end to end lifecycle marketing strategies spanning acquisition, onboarding, engagement, and retention.
• Ensure marketing initiatives align with frontline capabilities, service delivery models, and operational readiness.
• Partner across teams to reduce friction and improve member experience across all channels.
• Leverage member feedback tools to improve experiences.

Digital Experience & Innovation
• Lead digital marketing and support enterprise digital strategies, including: omnichannel engagement, digital acquisition and onboarding, AI enabled or automated communications.
• Partner with technology teams to streamline member contact channels, enhance personalization and speed to service through automation and AI.
• Enable data driven decision making through advanced analytics infrastructure.

Brand, Market Positioning & Community Presence
• Lead enterprise brand strategy aligned with CapEd’s mission, values, and legacy of education and service.
• Strengthen CapEd’s position as a trusted financial partner and community leader.
• Oversee public relations and media, sponsorships and community engagement, and internal brand alignment.
• Partner with internal departments to support internal communications and brand alignment.
• Conduct ongoing brand and market analysis to support expansion and positioning.

Product & Growth Enablement
• Partner with business units to simplify, enhance, and position products and services.
• Support strategic growth initiatives across consumer, mortgage, and commercial lending, business banking and wealth management.
• Develop tools, messaging, and campaigns that enable frontline teams to deliver effective member advocacy and relationship growth.

Analytics, Performance & Financial Discipline
• Establish KPIs aligned with strategic priorities, including: growth, engagement, retention, digital adoption and conversion, marketing ROI and efficiency.
• Drive a data informed culture leveraging segmentation and behavioral insights.
• Align marketing investments to financial performance, profitability, and sustainability goals.

Compliance, Governance & Risk Alignment
• Ensure all marketing activities comply with applicable financial regulations (e.g., NCUA, Truth in Lending, UDAAP).
• Partner with compliance, legal, and risk teams to mitigate risk in communications and campaigns and align marketing practices with enterprise governance frameworks
Leadership & Organizational Development
• Lead and develop a high performing marketing and growth team. Cultivates great employee experience and wellbeing to mitigate employee turnover through hiring, assessing performance, coaching and developing employees in adherence to CapEd policies and employment law.
• Provides oversight of the Marketing team’s performance, identifies risk trends and recommends operational risk policies and strategies for span. Often recommends and leads key tactics and projects within the organization.
• Foster a collaborative, accountable, and innovative culture aligned to CapEd’s people first philosophy.
• Uses measurements and data to design plans for improving workflow efficiencies, service delivery, growth, profitability and organizational financial stability.
• Develops, illustrates, and communicates budgets and cost containment for span.
• Maintains knowledge of all Credit Union products, services, and promotions.
• Contributes to efficient Credit Union operations by performing other job related duties as assigned.

Knowledge and Skills:
Experience: Ten years to fifteen years of similar or related experience

Education: (1) A bachelor’s degree in Marketing, Business, or Communications (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor’s degree (e.g. information technology certifications in lieu of a degree).