More Than a Logo: The Strategy Behind Branding

Session Description

Branding is more than just a color palette and a logo — it’s a statement about who you are, who you serve, and where you’re headed. In a market crowded with financial options and rising member expectations, a strong and relevant brand can be your credit union’s most valuable asset.

In a panel discussion during the session, credit union marketing leaders will share their credit unions’ journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.

Key Takeaways

Hear the strategic “why” behind branding decisions
Understand how to create an authentic brand voice that resonates across digital, print, in-branch, and community settings
Recognize pitfalls to avoid and questions every credit union should ask before rebranding
See how to tailor branding to reflect specific community identities and needs