Session Description

Calling advocacy, communications, PR, and marketing professionals — and all leaders in between!

In a world where perception shapes reality, how credit unions show up and engage matters more than ever. If you talk to lawmakers, media, members of the public or colleagues across credit unions, this is for you.

This roundtable will explore the pivotal moment we’re in, the reputational opportunity facing us, and how to elevate your messaging beyond headlines to focus on what truly sets credit unions apart — their member-first mission and measurable community impact.

Learn from GoWest’s public relations experts and connect with peers to reflect on the importance of industry unity and leadership alignment in amplifying our collective voice. Walk away with practical tools and strategies to help your credit union communicate with authenticity, integrity, and impact.


Key Takeaways

  • Learn to align messaging with your credit union’s values and long-term reputation
  • Share data-driven stories that differentiate credit unions
  • Strengthen how you communicate growth initiatives with intentional timing and strategic context
  • See how to avoid messaging missteps that could invite scrutiny from policymakers or regulators


Audience/Content Track

  • Advocacy
  • Community Impact
  • Department Heads
  • Emerging Leaders
  • Executives
  • Functional Leaders
  • Leadership
  • Marketing & PR
  • Strategy
  • Young Professionals

Event Date / Time

October 15th from 3 pm — 4:30 pm

Location

OR Convention Center
B117-119

Speakers

Madlynn Schreibvogel
VP, Public Relations