Session Description

What happens when the soon-to-be largest and wealthiest generation becomes your primary decision-makers? You get a seismic shift — driven by the values, expectations, and digital fluency of Gen Z.

In this session, explore how Gen Z’s focus on financial wellness, transparency, and hyper-personalized experiences is reshaping the financial services landscape. For credit unions looking to stay competitive in a Gen Z-powered world, this session offers a bold starting point — and a clear path.


Key Takeaways

  • Learn how to meet Gen Z where they are – digitally
  • Understand the values and expectations Gen Z brings to financial relationships
  • Discover strategies to translate Gen Z insights into long-term member loyalty


Audience/Content Track

  • CEOs
  • Community Impact
  • Department Heads
  • Executives
  • Functional Leaders
  • Innovation
  • Leadership
  • Marketing
  • Membership Experience
  • PR
  • Strategy
  • Technology

Event Date / Time

October 16th from 11 am — 12 pm

Location

OR Convention Center
B110-112

Speakers

Jessica Heuer
Manager of Integrated Marketing

Sponsors