Paula Tompkins is the CEO of ChannelNet and a strategic visionary with a deep understanding of the application of marketing enabled by technology. Her long and illustrious career has established her as a leader in digital marketing, as well as in sales and service in omnichannel environments that include brick and mortar, online, mobile, and call centers. She is a recognized authority on leveraging digital technologies to acquire, cross-sell, and retain customers.

Tompkins started her career as a commercial banker in 1974,  on Wall Street at the Bank of New York. (Now BNY Mellon) In 1975, she went on to break gender barriers at both 3M and General Electric  In 1981, Tompkins went to work for her first of two start-up  companies in San Jose, California.

In 1985, Tompkins founded The SoftAd Group. Utilizing her technological expertise, Paula led the company’s creation of thousands of multichannel marketing and sales solutions for several Fortune 500 companies. She holds two U.S. patents for ChannelNet’s SiteBuilder software technology.

In her role as CEO of ChannelNet, Tompkins continues to innovate and is early to spot growing trends in digitalization and personalization. This led to the invention of OneClick Loyalty and OneClick Financial — both comprehensive SaaS platforms to help automotive dealerships, retail banks, and credit unions digitally interact with their customers in a meaningful and memorable way.

Her technology-based sales, marketing, and service company works in the finance, automotive, and home improvement industries. Some of her customers are BMW, Hyundai, Ally Financial, RouteOne, Toyota, Harley-Davidson, Ford Motor Company, JM Family Enterprises, Porsche, Subaru, Jaguar, Land Rover, Volkswagen Credit, Lexus, Audi Financial Services, Kia, General Motors, Genesis, Hunter Douglas, and Benjamin Moore & Co.

Tompkins has been featured in numerous online and print publications including the American Banker, Automotive News, Auto Finance News, F&I Showroom, The Wall Street Journal, Fortune, Time, The Washington Post, Business Week, The New York Post, CIO, Advertising Age, Detroit News, Detroit Free Press, Crain’s Business Detroit, J.D. Power and Associates publications and Esquire. Ms. Tompkins has also been the focus of articles in a number of international periodicals, including La Tribune, Australian Ad News, ComputerSweden, Markedsføring, and Japanese Newsweek

Born and raised in Huntington, West Virginia, Tompkins holds a Bachelor in Business Administration from Marshall University and is a member of the 2015 class of the university’s College of Business Hall of Fame. In 2014, Marshall University’s Yeager Leadership Institute presented Paula with the second annual William E. Willis Leadership Award for her exemplary leadership in three areas: learning, guidance, and honor.


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