Cyndie Martini, President and CEO of Member Access Processing, has managed and directed successful credit union card and ATM portfolios, marketing programs and business strategies for a quarter century. In 1999, Martini spearheaded Member Access Processing’s entry into the card payment and ATM processing arena – the first and only credit union league (Washington Credit Union League) nationally to resell Visa Debit Processing Services (DPS) as a “collectively” priced card processing solution. Martini has propelled this business model into one of the nation’s leading CUSOs while fostering MAP’s relationship with Visa, Inc. into a premier and exclusive partnership. In addition to her expertise in the payments industry, Martini has over 30 years of marketing, sales, strategic planning, advertising and payment technology experience and is recognized as an expert in the field of card and network payment systems. A veteran of the Washington Credit Union League and League Services Inc. (LSI), Martini is a loyal advocate for credit unions, having put her experience to work helping member-based cooperative financial institutions grow and succeed. A respected professional and leader at all levels of the financial services community, Martini is often called on for public speaking and private counsel about payment solutions and innovations.
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