Chris Lorence is executive director of CU Awareness, LLC, a wholly owned subsidiary ofthe Credit Union National Association (CUNA). Lorence leads Credit Union Awareness and the Open Your Eyes to a Credit Union®campaign, a digital-first marketing campaign that aims to raise consumer consideration of credit unions.

Lorence brings more than twenty-five years of marketing, engagement, and growth strategy to Credit Union Awareness. He spent two decades in the financial services association sector, most recently serving as Group Executive Vice President of Engagement & Strategy/Chief Marketing Officer. In his most recent role, he developed and deployed digital and social media marketing programs that significantly increased website traffic, market share and digital advertising revenues.

Chris began his career in the credit union movement, serving in several capacities at Spectrum Federal Credit Union and FDIC Employees Federal Credit Union.

In 2014, Chris was named to the FORBES 50 Influential CMO’s in Social Media list and the Top 100 CMO’s on Twitter by Social Media Marketing Magazine.


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