Please join the Evergreen Chapter for a virtual webinar presented by:

Melina Palmer

• Founder and CEO of The Brainy Business
• 3x Best Selling Author
• Host of the award-winning The Brainy Business Podcast
• Acclaimed TEDx speaker
• Instructor of Behavioral Science at Texas A&M University.

Why Change Fails and How You Can Beat the Odds
Change is constant, but that doesn’t mean it’s easy. Even with a strong strategy, change efforts often stall or fail. Why? Because the real challenge isn’t the plan…it’s the people. In this practical and thought-provoking session, behavioral economist Melina Palmer shares key brain science insights that explain why change meets resistance, and how leaders can better align their initiatives with how people actually think, decide, and behave. Drawing from real-world examples and behavioral research, Melina will explore: Why our brains instinctively resist change (even when we say we want it), common mistakes leaders make when communicating change, and simple shifts to improve clarity, confidence, and follow-through. This session is designed for leaders who are ready to stop fighting resistance and start making change easier for themselves and their teams.

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Event Date / Time

October 14^th
6 pm — 7:30 pm PT
7 pm — 8:30 pm MT
9 pm — 10:30 pm ET

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Location