Craig McLaughlin

CEO

Finalytics.ai

Session Speaker

Biography

Craig McLaughlin is the CEO of Finalytics.ai, the behavioral intelligence platform helping credit unions deliver segment-of-one personalization across websites, applications, and online banking. Live with 20 credit unions today, Finalytics unifies anonymous and authenticated behavioral signals to bring the high-touch branch experience into digital channels and is a two-time Finovate Best of Show winner (2025 and 2026).

Craig founded Extractable in 1999, building it into a nationally recognized digital strategy consultancy serving Visa, Charles Schwab, Wells Fargo, and leading credit unions across the country. He launched Finalytics in 2021 to close the gap he had watched for two decades: institutions investing heavily in digital platforms and analytics yet still delivering generic experiences.

A recurring contributor to The Financial Brand, Craig holds a BSBA from the University of San Diego and an M.S. in information systems from Hawaii Pacific University.

Events:

Oct8

People Helping People, Digitally: How the Intelligence Layer Will Transform Member Acquisition and Relationship Depth

As digital expectations continue to rise, credit unions have an opportunity to combine technology with their greatest strengths: trust, relationships, and a commitment to serving members. This session qualifies for CPE Credit.