BIOGRAPHY:

Ryan O’Connor is the Vice President of Marketing and Communications at Credit Union West. In this role, he leads and supports strategic marketing and communications, leadership development, strategic planning and execution, and project management for the organization. Ryan has participated in several professional development engagements focused on strategy, culture, execution, branding, and servant leadership over his 20+ year tenure in the credit union industry.

He took a prominent leadership role in the strategic consolidation of two credit union trade associations and developed both strategic and operational plans for his functional areas of oversight. Ryan also has experience with leading the strategic, board governance, and partnership areas of two Credit Union Service Organizations (CUSO).

Events:

Oct15

More Than a Logo: The Strategy Behind Branding

In a panel discussion during the session, credit union marketing leaders will share their credit unions' journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more. Session qualifies for CPE Credit.

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