Alyssa Tallman
BIOGRAPHY:
With over a decade in the credit union industry, Alyssa brings a unique, full-circle perspective to marketing. As Senior Marketing Automation Specialist, she leads the charge on data-driven campaigns, email workflows, and digital engagement at Climb Credit Union. She played a key role in Climb’s recent rebrand helping lead efforts that ultimately won seven Diamond Awards, including one for her New Member Indirect Onboarding Program. Driven by the credit union philosophy of “people helping people,” Alyssa is passionate about financially empowering members throughout every stage of life and creating meaningful opportunities for financial freedom for all.
Events:
Oct15
More Than a Logo: The Strategy Behind Branding
In a panel discussion during the session, credit union marketing leaders will share their credit unions' journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.
Session qualifies for CPE Credit.