Brian Rohrbacher
BIOGRAPHY:
Brian Rohrbacher has served as President and CEO of Grand Altitude Federal Credit Union (formerly Atlantic City Federal Credit Union) in Lander, Wyo., since September 2012. Having started his credit union career as an entry-level teller 33 years ago and working his way to the President and CEO position, Brian is passionate about his credit union, members, and community.
He has a strong commitment to the credit union movement and supports credit union advocacy at its highest level. This mindset is what allows credit unions to bring financial value to their members and communities.
Events:
Oct15
Innovative Engagement: Credit Unions Empowering Rural Communities
This engaging session will highlight innovative approaches and successful initiatives that have empowered rural communities.
Oct15
More Than a Logo: The Strategy Behind Branding
In a panel discussion during the session, credit union marketing leaders will share their credit unions' journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.
Session qualifies for CPE Credit.