This is a Keynote

Data is all around us. Whenever we interact with another person or environment, our brain collects information and uses it to make split-second, qualitative decisions. From walking into a grocery store and finding the items we need to sit across a table and sharing ideas with our colleagues during a meeting, our brains take in data about every single detail, glance, and unspoken exchange to form opinions about people, places, and things that impact our future interactions with them.

In this talk, neuroscientist Dr. Poppy Crum challenges audiences to think about data differently. She uses compelling examples to highlight how the brain is essentially machine learning to solve problems every day. She’ll demonstrate that through every experience, we are learning over time – consciously or subconsciously – how specific actions, sounds, traits, and cues can produce multiple outcomes, causing us to form our own internal algorithms that, in turn, impact our decision-making. This will be a thought-provoking experience that your audience won’t get anywhere else.

Event Date / Time

October 4th from 8:30 am 9:45 am


Ballroom 111ABC
Spokane Convention Center


Dr. Poppy Crum
Speaker, Neuroscientist/Technologist, Innovator